So you want to put up your own online gaming business, eh? This article from the InformativePost.com can give you an idea on how to do it. It may not be 100% accurate since there’s no proven formula for making a site boom, but then again, you might as well have to start somewhere, […]
Glenda Adams, director of development down at Aspyr Media, the veteran game publisher who’s behind titles like Sims 2 and Guitar Hero 3, thinks that this may be the case since platforms for both the Mac and Iphones are now closely tied to each other. This is according to an article from MacWorld.com.
Tags: apple, […]
The guy who wrote the article doesn’t really think so, at least not all of them. He said, its the publishers and the game developers who certainly believes that casual gamers are imbecilic.
Well he’s got a good point. The author, Mr. Chapman, gave a lot of examples. For starters, he mentioned why […]
Apparently, 10% CTR (or click-through-rate) is a high number when it comes to advertising, according to this article. This was proven by Greystripe, which launched GameJump.com, back in 2006, a site that distributed free, ad-supported mobile games. Since then, consumers downloaded a whopping 65 million copies of their titles.
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Well, at least for UbiSoft, that is. Thanks to their popular titles like Call of Duty 4, The Orange Box, Mass Effect and their Games for Everyone casual games brand release. A big chunk of this growth they owe to the latter.
Because of this, people who are usually considered as non-gamers are given a chance […]
Now that the industry seems to see a goldmine out of a whole new demographic of gamers, news keeps on popping all over about how publishers and developers are targeting women for their upcoming titles. I just mentioned about it previously but it seems like there’s more where they came from.
Chick Games, just like […]
Developer, The Game Factory, just released DS Zenses, the first in the line of casual games they are going to release this year. And guess who’s their target? The fairer sex. Particularly the 25-34 year old ones who has the spending power.
This article from MCV UK stated that 74% of paying casual gamers are, gasp, […]
Yep, you guessed it right! Playing casual games. I don’t blame them, I myself spend most of my unproductive time playing online.
According to the DevelopMag site, a research by Advergame Network claims that a whopping 34% of US households spend their time playing on a weekly basis. And that’s versus 29% who watches short online […]
I know, I know, I should be doing some reviews game by now. Somehow I feel like I haven’t played that much, yet. And after signing up at Google Alert’s on casual gaming, there’s just so much info out there that I’d love to share to you about the industry.
One is a new Internet […]
It was only lately, when I started researching about the industry that I was about to write about, that I found out about Casual Games Association. I didn’t know an organization like this even existed! (sorry, you guys)
The last time I was updated about the gaming industry was when I was about to graduate […]
Gamerlite is b5media’s casual games blog. It’s all here: puzzle, action, card games, board games, and many more! You name it, we have it.
Written by Aiza Bautista [email] for b5media.
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