Family Focused Games, Another Target for Casual Games
UK’s Koch Media has a lot of spending money for marketing, says CasualGaming.biz. Only £1.5m or $3m for promotions of their casual Wii and DS titles!! Whoa! The company’s Cherry Tree Lane range will feature its line of titles due for release in November.
These games will be promoted in youngster’s publications, gaming magazines, kid-oriented TV shows and kid’s gaming sites. They are focusing on marketing to girls in the 6-12 age bracket, hoping that it will stand out in retail due to its unique positioning and strong licensed endorsements.
The titles will be priced at £29.99 and will be available in Q4 of this year.
Tags: Cherry Tree Lane, Koch MediaRelated Stories
POSTED IN: Developers, Upcoming
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