Casual Game Developers are the Bloggers of the Gaming Industry
That’s according to this article from Forbes. They are those individuals who have scant game-design experience, toiling away on their spare time and churn out with addictive games.
That’s what happened to 15-year-old Eric Smith who learned to code from a summer camp, created webgames that so far earned him $10,000. A hefty part of which came from advertising, served in part by Mochi Media, the casual gaming industry’s emerging broker of advertising.
Mochi ask developers to insert a snippet of code in their games. That code carries ads that travels where ever the game is copied to. The developer gets 50% of the cut of the generated revenue.
That’s why former Visual Basic deeloper, Paul Preece, dropped his day job and built games full time. The income coming from in-game ads can sustain him.
Mochi now serves ads to some 5,000 gamers, helping them monetize their content.
Image taken from MochiMedia.com
Tags: bloggers, casual game developers, eric smith, mochi mediaRelated Stories
POSTED IN: Ads, Feature, Publishers
2 opinions for Casual Game Developers are the Bloggers of the Gaming Industry
Anna
Aug 19, 2008 at 12:46 am
Ah, if only I could come up with a new and innovative game to spread across the internet……
Aiza
Aug 19, 2008 at 1:15 am
…and you’ll be needing some kind of drive and tons of passion to do it since game testing was never a walk in the park. I was a game developer once and if I don’t like the title, I’d dilly-dally come testing time ahaha. My bad.
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